I am a Designer based in Sydney, Australia. I have a Bachelor’s degree in Graphic Design from the Universidad Iberoamericana, Mexico City; a Graduate Diploma and a Master’s degree in Design from the University of Technology, Sydney, Australia; and a Diploma in Marketing and Fine Arts from Universidad Iberoamericana, Mexico City.
I am a multi-disciplinary well-rounded designer who enjoys collaborating with like-minded people. My experience and skills include editorial design, catalogues, POS, advertisement, EDMs, web, marketing collateral, infographics, environmental, signage, packaging design, maps, video editing and more.
I have experience working with a wide variety of industries from small companies to multi-national corporations. I consider myself lucky to have worked in different design fields, as part of a team, freelancer and sole designer. As an in-house designer, I have had the opportunity to understand the brands from the inside and what drives business decisions and strategies. As an agency designer I have had the opportunity to understand the design thinking and explore new angles to approach problems.
Throughout my career I have explored different paths and have arrived at the conclusion that design is more than using software and understanding technicalities – it is way of thinking, problem-solving and can make the world a better place. I believe it is important to have diverse knowledge and skills to produce solutions, to collaborate across disciplines and to be socially responsible.
MY CREATIVE SIDE
I also have a visual arts practice. It took me some time to understand and separate design from art even though they intersect. I like to view art and to create my own – paintings, mixed-media and sculpture. It is very important for me to express myself creatively, to explore and feel through my projects. By doing so I stay alive and remind myself who am I.