CASE OF STUDY

The purpose of the redesign is promoting the hop-on hop-off sightseeing tour and attractions sold in this outlet. This project articulates several design components such as exterior and interior design, POS, front shop map, POS, screen videos and shop floor layout. As a result, customers have a unique shopping experience where all the design components create an atmosphere that reflects Big Bus mission: 'We fuel the spirit of city adventure'.

 

The project followed global branding guidelines, complied with marketing and sales requirements, landlord's guidelines and restrictions since the outlet belongs to Sydney Trains, and a very strict and small budget. 

 

The shop is designed for a multicultural audience from different nationalities, languages and age groups. To achieve this goal the images selection represent a diverse group of people and some tv screens and POS were translated into other languages. 

 

The design exterior of the shop attracts people not only for hop-on hop-off tours but also to get information and purchases of Sydney's best attractions. The exterior illustrated 3D map has been an important tool for getting people attention and describing visually Big Bus tours and highlights. The interior design invites people to browse brochures and enables a better interaction of the staff with customers. The shop layout was split into the shopping and office area, make the space more functional and versatile.

 

Role: Project management; video design and editing, concept and design for the interior and exterior of the shop, POS, shop floor layout and furniture selection

Big Bus Sydney – Retail Design

 
Big Bus Sydney Map

Window display map

Interior and exterior video

floor-layout.jpg

Shop layout

Big Bus Sydney Screen

Screen prices in Mandarin

ABOUT MAURICIO

ABOUT ME

I am a Graphic Designer based in Sydney, Australia. I have a Bachelor’s degree in Graphic Design from the Universidad Iberoamericana, Mexico City; a Graduate Diploma and a Master’s degree in Design from the University of Technology, Sydney, Australia; and a Diploma in Marketing and Fine Arts from Universidad Iberoamericana, Mexico City.

EXPERIENCE

I am a multi-disciplinary well-rounded designer who enjoys collaborating with like-minded people. My experience and skills include editorial design, catalogues, POS, advertisement, EDMs, web, marketing collateral, infographics, environmental, signage, packaging design, maps, video editing and more.

MY STORY

I have experience working with a wide variety of industries from small companies to multi-national corporations. I consider myself lucky to have worked in different design fields, as part of a team, freelancer and sole designer. As an in-house designer, I have had the opportunity to understand the brands from the inside and what drives business decisions and strategies. As an agency designer I have had the opportunity to understand the design thinking and explore new angles to approach problems. 

BELIEFS

Throughout my career I have explored different paths and have arrived at the conclusion that design is more than using software and understanding technicalities – it is way of thinking, problem-solving and can make the world a better place. I believe it is important to have diverse knowledge and skills to produce solutions, to collaborate across disciplines and to be socially responsible. 

MY CREATIVE SIDE

I also have a visual arts practice. It took me some time to understand and separate design from art even though they intersect. I like to view art and to create my own – paintings, mixed-media and sculpture. It is very important for me to express myself creatively, to explore and feel through my projects. By doing so I stay alive and remind myself who am I.

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